Our Story

Born out of a love for fashion, a desire to do something unexpected, and inspired by some fan fave iconic female figures, ICONIC denim is Nashville's newest female owned and operated denim boutique stocked with products chosen to bring out the icon that's always been inside of Y O U. From custom jackets to ready to wear boutique items, we've got so many fun things to share!

This is our Special Sauce, if you will. Our ICONS Customs Collection is an inspired line of custom denim jackets designed with subtle nods to our lady boss's fave iconic female figures. Now, these aren't jackets you can find anywhere. They're one-of-a-kind and this collection will rotate seasonally. PS- ICONIC denim's owner, Alex, also designs and applies customizations to this line personally. By hand.

These are our carefully curated boutique items that ship fast and are gonna make you feel great! Dresses, tops, jackets, jeans, we've even thrown in a few hats and some footwear so you can find complete looks!

Noel + Joyce is ICONIC denim's jewelry line! Here you'll find all the shiny things you need to go with your ICONIC denim faves. Even better, 10% of profits go to organizations that help facilitate foster care and adoption as well as families actively fostering or adopting. That's real good.