Born out of a love for fashion, a desire to do something unexpected, and inspired by iconic female figures, ICONIC denim is Nashville & Charlotte's newest female owned and operated denim boutique. Here, you'll find a shop stocked with products chosen to bring out the icon that's always been inside of Y O U. From custom jackets to ready to wear boutique items, we've got so many fun things to share!

This is our Special Sauce, if you will. Our ICONS Collection is an inspired line of custom denim jackets designed with subtle nods to our lady boss's fave iconic female figures. Now, these aren't jackets you can find anywhere. They're one-of-a-kind and this collection will rotate seasonally. PS- ICONIC denim's owner, Alex, also designs and applies customizations to this line personally. By hand.